
Your child is learning money habits from TikTok, YouTube, and ads. It's a scary thought, isn't it? But you're here because you're ready to guide them. This is how.

As Kevin and Julia shared, most children are forming lifelong money habits right now—but not in a classroom. They’re learning from TikToks, YouTubers, ads, and their friends. This is the financial blindspot. This resource exists to declare a new path: to give your family a way to bring real-world financial conversations home, in small, impactful ways.
10 Minutes a day
No special tools
or apps required
Just meaningful learning, through conversations, guided by you
How the Financial Blindspot Transforms the Way Your Child Thinks About Money
Each day introduces a key money concept or principle. Over the course of four weeks, you’ll cover mindset, saving, smart spending, and entrepreneurial thinking. This isn't just about 'kid activities'—it's about instilling true financial independence, critical thinking, and unwavering confidence.
Parents reported:
64% Reduction in Impulse Purchase Requests
87% Increase in Positive Money Conversations
Whether you're a parent, guardian, educator, or mentor, you are the guide your child needs. This challenge will empower you to lead those everyday money lessons that stick—and spark deeper, life-changing conversations along the way.
It's time to take action. In just 10 minutes a day for 28 days, you’ll guide your child to smarter money choices, stronger habits, and lifelong financial confidence. No prep, no overwhelm—just follow our proven plan for real conversations that make a difference. Their financial future starts here.
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